How Advanced Auto Parts Leverages Generative AI for Digital Marketing Success | PPC TH 101
Update: 2024-12-01
Description
Watch the episode here: https://youtu.be/cDEVRv8MI2o
Learn how Katlyn Edwards from Advanced Auto Parts reveals how they're using generative AI for PPC and SEO.
She shared the tools, tactics, and strategies that are helping her team stay ahead in a competitive market.
This episode is packed with insights on using AI for scale, building customer-centric campaigns, and preparing for the future of search marketing.
🎯 What You’ll Learn:
- How to integrate AI into PPC workflows for scale
- Preparing for Google's AI updates for SEO
- The role of human oversight in AI-powered content
- Future trends shaping paid search and digital marketing
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